YARD has rolled out a major upgrade to how business events can be discovered: a structured event database designed to eliminate confusion and improve search accuracy named YARD Event Explorer.
Previously, the events section was just a simple overview with limited searching and SEO capabilities — now allowing search engines and users to easily find business events. With the YARD Event Explorer in place, those shortcomings are resolved. Events can now easily be looked up:
- A search form powered by tags allows users to swiftly drill into one or more specific markets they are interested in,
- Users can discover business events by drilling down into topics and locations in hundreds of locations around the world,
- Search engines and crawlers can better discover events for automation.
The YARD Event Explorer is more than just a technical improvement. It lays the groundwork for users to interact with events and the products. The new functionality is powered by smart locations and will be a centerpiece to discover business events once the automated indexation of events will kick in.