Helping You Connect Better
YARD is the movement for business minds who never want to miss a moment that matters. At its heart, YARD is building digital rails for simple, secure, and contextual data exchange designed to fit a wide array of use cases. Users can exchange identities and other data across communication boundaries – online, in real life, openly, pseudonymously or anonymously.
As an initial focus, YARD is distributing business events in real-time in all the right places using a connected events calendar — helping communities, teams, and individuals stay effortlessly ahead. Users can then use smart connection profiles to receive notifications about relevant events or exchange with others.
Pardon, YARD is currently in beta mode as we're working on enabling everything.
Disconnected in a Connected World
We live in a world where everything is connected—except our personal information. Every time we create a new user account, fill out a form, or register in an app, we enter the same information over and over again.
YARD improves this situation and enables users to control their own data securely, in compliance with data protection regulations and centrally – and to use it wherever it is needed. Less friction, less duplication of work and more control.
Companies are investing millions in networking – but their users' data is more fragmented than ever. With YARD, providers can acquire users more reliably and quickly: whether in onboarding, registration, or login. For users, this means: less effort, more trust. For companies: lower bounce rates and smarter processes.
A Novel Coordination Network
YARD is a universal coordination network for contextual data exchange online and in the real world. In contrast to traditional platforms, YARD enables the secure exchange of identities, roles, or structured data across communication boundaries – e.g. appointments, payments, pick-up codes, invitations or contact data, if desired even without revealing the full identity.
Smart connection profiles (YARD Cards) create a standardized communication channel for users, organizations, and providers. Such profiles can be used together with payment options (YARD Pay) enabling easy, fast and reliable payment via apps, websites, APIs, and even physical devices.
Mission Statement
"YARD wants to connect users worldwide with anything they care about—empowering users with choice, helping providers reach new audiences, and enabling partners to thrive through data-driven discovery and seamless integration."
The products of YARD enable people, websites, apps, and other users to connect better. YARD is designed from ground up for the appless age, providing interoperability, guidance, and certainty. Made to work for anyone.
YARD is created by Michael Wutzke, Luca Caspari, and Rafael Herzberger with support from Jochen Biedermann and Michael Wellenbeck.
Featured Products
Simply act on business events with the complementary and paid products offered by YARD (pricing see here).
Creating a Coordination Network
YARD is currently focused on business events which are collected and then made available via YARD. When such events enter YARD, they are instantly visible in all the right places — helping communities, teams, and individuals stay effortlessly ahead. People can use a connected events calendar, smart connection profiles, and notifications to interact with these business events. In other words: YARD makes (relevant) events accessible to (relevant) people.
Find Events in YARD Calendars
YARD powers a real-time feed of business events for online communities through the YARD Calendar. Anyone can access these calendars and publish integrations of it with just one line of code. No more manual research or publishing of business events — YARD is doing the heavy lifting for you.
Want more control? Upgrade to the Premium YARD Calendar to unlock powerful customization options. Tailor the look and feel to match your brand, filter exactly which events appear, and deliver a curated experience your audience will love
Making business events accessible has never been this easy — or this smart.
Interact With Events
Users can interact via YARD by discovering events through calendars on websites or by discovering events through messengers and social media platforms.
Users can also create smart connection profiles for getting relevant notifications about business events through their desired communication channels (websites, messengers, social media, or email). By adding their interests and following brands, users can increase the quality of their recommendations and interactions.
Ultimately, YARD aims to connect (the right) people with (the right) events.
Get Alerts Through YARD Cards
Launching in Summer 2025, YARD Cards allow individuals, teams, and organizations to connect across communication boundaries. Use them to exchange identities or to receive notifications via your preferred communication channel. Think of YARD Cards as business cards with superpowers which can be used to connect with people, topics, and brands across apps or in real life. But, that's not all.
Premium YARD Cards offer extensive customization and integration options, including the ability to capture a double opt-in, make contact data available to 3rd party software, issue cards for employees, manage cards via API, or highlight profiles as verified.
Whether exploring, networking, relationing, collaborating, or staying in touch, YARD Cards help you connect on your terms. Reinvent the way you use your identities.
Download the YARD Logo
The YARD logo is available as:
- YARD logo dark text as SVG file (default)
- YARD logo bright text as SVG file
- YARD branding kit (ZIP file, 5MB)
If you need additional content or have suggestions, reach out to: team@yard.global
