Michael Wutzke
Michael Wutzke (“Mike”) is the founder of YARD and has attended more than 200 business events in the past three years. Along the way, he noticed two recurring problems: people struggle to find the right events, and they often have challenges to build or maintain meaningful connections. The result is a fragmented experience where valuable opportunities get lost.
While creating YARD, Michael has researched how thousands of events are managed across industries, including event lifecycles, organizer and attendee challenges, and how one platform can be used to ease everything.
Helping to Build The Digital Rails of Tomorrow
Michael believes people should decide what personal information they share, maintain afterwards, and what they receive from others across channels. Events are a practical starting point for this, such as receiving notifications about upcoming events. Around events, relationships are created, and contact details often end up scattered across tools: outdated, shared without consent or context, or unintentionally lost over time.
Event organizers need reliable ways to reach audiences across multiple contact channels while still respecting permissions. For users, this means setting clear rules for which information they like or want to receive. Users should be able to define how and when they can be reached across channels, if at all.
Creating Value For Users
In recent years, Michael Wutzke has worked with a broad spectrum of startups and institutions. He has held IT-related roles in real estate, e-commerce, and finance. In recent years, Michael has also worked hands-on with Hyperledger frameworks and with cloud platforms such as AWS, Google Cloud, and Microsoft Azure. Michael is skilled in e-commerce, conversion optimization, social media, and blockchain technology. His mission is to bridge the gap between the on-chain world and real-life applications, without users noticing which technology they are using.
Since 2022, Michael has been organizing business events from time to time, gaining practical insight into how business communities form, grow, and engage with their audiences. Through this work, Michael noticed how difficult it is for most people to find the right business events and build meaningful business relationships.
His conclusion: we are somehow disconnected in a connected world.
