You're Editing: EWMD International Conference 2025

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Empowering female entrepreneurs and women in leadership positions in the tourism sector goes far beyond economic success: it fosters social equality, gender justice, and cultural diversity within the industry. Women pave the way for a more inclusive, sustainable, and ethically responsible future.
 
Even today, female travellers are shaping the tourism industry and driving change. They prefer safe destinations, seek unique experiences, engage with art and culture, travel sustainably, and value comfort as well as regional organic cuisine. The growing trend of solo travel strengthens women's independence while contributing to a more diverse tourism landscape.

Globally, one in eleven jobs is linked to tourism, with women making up as much as 70% of the workforce in this sector. However, they face significant challenges: limited career advancement opportunities, low wages, work conditions that make balancing family life difficult, seasonal job insecurity, and sexual harassment. Women remain underrepresented in leadership roles, yet they are the ones bringing creativity, sustainable concepts, and social initiatives to the tourism industry. They develop innovative business models, advocate for fair working conditions, and actively drive change.

As women push for a more equitable and sustainable tourism industry, they must also navigate broader challenges such as climate change and overtourism, which make the need for fundamental transformation more urgent than ever.

This year’s International EWMD Conference will take place in Zell am See - a destination that directly reflects both the challenges and opportunities of modern tourism. With 2.8 million overnight stays per year, tourism plays a crucial economic role in the region, making sustainable solutions essential. Since 2018, Zell am See has been a Climate and Energy Model Region and is one of the first COâ-neutral tourism regions in the Alps.

A truly inspiring setting for a conference dedicated to transformation - led by women shaping the future of travel.

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