Friends of Search 2026

Description

Friends of Search is one of Europe’s largest and most respected conferences for professionals focused on search engines, online marketing, SEO (search engine optimization) and SEA (search engine advertising). It brings together consultants, marketers and businesses from around the world to share insights, strategies and innovations that help shape the future of search marketing. Attendees learn from international expert speakers, participate in cutting-edge sessions and build valuable professional connections in a focused and energetic environment. The event also features networking opportunities and celebrates standout campaigns with the Friends of Search Awards.

Friends of Search takes place at the Kromhouthal in Amsterdam in the Netherlands and is organized by industry associations DDMA and VIA. The conference is designed for anyone involved in search and marketing, including SEO specialists, SEA experts, content and online marketers, developers and advertising professionals, with content tailored to help improve online marketing strategies and performance.