Disconnected in a Connected World

The idea for YARD was created in late 2024 by Michael Wutzke with the goal to make business events easier to discover and access. During 2025, after many months of trial, discovery, as well as team-building, Luca Caspari, Jochen Biedermann, and Michael Wellenbeck joined the team, and the direction for YARD became clear subsequently.

While there are thousands of event and ticket platforms, hundreds of thousands of event calendars, and millions of events worldwide, the information is scattered and fragmented. Professionals often waste hours searching across a variety of sources and channels, risk missing important opportunities, or end up with outdated or incomplete details.

There has never been a single place that brings all events together. The YARD Platform is designed to solve exactly this problem by creating a central place for business events, constantly capturing changes to them for helping you getting around better. But users should not be forced into a centralized silo to access the events; silos often create friction, risk, and reduce adoption, so YARD delivers event information directly into communities, apps, and workflows, where they are then used.

With YARD, events turn into operational infrastructure, consolidating event data in one place and redistributing events openly across the web. Once an event is captured in YARD, it can be accessed anywhere, for example through calendars on remote websites or via the YARD website and soon through a variety of products like alerts as well as APIs. In other words, YARD connects the right people with the right events.

Since event information often changes as the date approaches, YARD also monitors events automatically, detects updates and anomalies, and provides trusted, real-time notifications. This makes YARD not just an event aggregator, but a trusted network enabler focused on reducing coordination barriers for professionals worldwide.

YARD allows 3rd party tools, like AI chatbots or any other apps, to interact with YARD in near real-time by letting people ask natural questions like “When is the next AI event in my area?”. Through interfaces, such as the YARD MCP (Model Context Protocol), YARD can be available anywhere you desire. This is necessary, as users tend to switch service providers when they no longer find them useful enough.

Beyond event interactions, YARD tackles a deeper challenge: helping people connect with the right individuals before, during, and after events. To solve this, YARD is developing smart connection profiles, called YARD Cards, which integrate seamlessly into the YARD Platform and 3rd party software. YARD Cards also make networking easier and help you to create more meaningful and trusted connections across communication silos.

Finding relevant events is only part of the problem. Communities and event organizers increasingly find it hard to create and maintain reliable contact with their target groups. Messages sent go undelivered, unread, or unnoticed, contact data changes, and valuable opportunities are lost. At the same time, users face communication overload: inboxes are flooded with irrelevant newsletters and spam, while important information disappears in the noise. And communities are often stuck in existing distribution bubbles, which makes it hard to reach the right people for the next event or other community offerings. People often have multiple inboxes to scan, and email is only one of them, alongside messengers, social platforms, collaboration tools, and AI assistants. The YARD Platform responds to this shift by enabling structured, permission-based, and context-aware connections as a neutral layer, so users can tune relevance levels and timing, reducing noise without missing what matters.

Looking ahead, YARD is designed to grow beyond event aggregation. The same digital infrastructure that connects people with business events can also power broader forms of trusted interaction, from digital credentials and smart identity management to secure payments as well as data exchange. YARD does not want to reinvent what already exists, but connects it through simple points of access. Here, the main focus is to protect the privacy of our users against anyone or anything they are dealing with.

By combining events, networking, and trust services in one ecosystem, YARD aims to become a universal platform for meaningful connections across industries and use cases. YARD believes events are the best place to start.

YARD is designed for the appless age and is driving the AI evolution, but connected, your way. Engineered in Europe, with user privacy at its core. Pardon, YARD is in beta mode as we're working on enabling everything.