Why does YARD exist, and since when?
YARD was initially created in late 2024 in Frankfurt with the mission to make business events easier to discover and access. It wasn’t until summer 2025, after eight months of trial, discovery, and team-building, that we finally knew what YARD should be and how to make it truly useful for everyone.
While there are thousands of event platforms and hundreds of thousands of event calendars worldwide, the information is scattered and fragmented. Professionals often waste hours searching across a variety of sources and channels, risk missing important opportunities, or end up with outdated or incomplete details. There has never been a single place that brings all events together in real-time. The YARD Platform is designed to solve exactly this problem by creating a central hub for business events helping you getting around better. But: users don't need yet another centralized platform.
YARD acts as a bridge between existing data silos, consolidating events into one place and redistributing them across the web. Once an event is captured in YARD, it can be accessed everywhere: through the YARD Event Explorer on the official website, via the YARD Calendar that can be embedded on any website with just one line of code, and in the future through APIs for developers. In other words, YARD connects the right people with the right events.
YARD is also integrating an AI chatbot that allows users to interact with YARD by asking natural questions like “When is the next AI event in my area?”. Through the YARD MCP (Model Context Protocol), these features will also be available in third-party apps such as social media apps, AI chatbots, or messengers. Users will be able to query events instantly or even submit new ones simply by tagging YARD.
Beyond event interactions, YARD tackles a deeper challenge: helping people connect with the right individuals before, during, and after events. To solve this, YARD is developing smart connection profiles called YARD Cards, which integrate seamlessly into the YARD Platform and 3rd party software. YARD Cards make networking easier and more meaningful.
Since event information often changes as the date approaches, YARD also monitors events automatically, detects updates and anomalies, and provides trusted, real-time notifications. This makes YARD not just an event aggregator, but a trusted network enabler focused on reducing coordination barriers for professionals worldwide.
Looking ahead, YARD is designed to grow far beyond event aggregation. The same infrastructure that connects people with business events can also power broader forms of trusted interaction — from digital credentials and smart identity management to secure payments and data exchange. YARD does not reinvent what already exists, but connecting it using a simple user experience.
By combining events, networking, and trust services in one ecosystem, YARD aims to become a universal platform for meaningful connections across industries and use cases. YARD believes events are the best point to start. YARD is designed for the appless age and driving the AI evolution: Connecting you across silos.