YARD was initially created in late 2024 in Frankfurt with the mission to make business events easier to discover and access. It wasn’t until summer 2025, after eight months of trial, discovery, and team-building, that we finally knew what YARD should be and how to make it truly useful for everyone. While there are thousands […]
YARD makes it simple to promote your offerings across the YARD Event Explorer and the YARD Calendar, which is embedded in a growing number of communities and websites. This network ensures your event or brand is visible where professionals actively look for opportunities, driving targeted traffic, boosting awareness, and connecting you with new audiences. There […]
YARD is not in direct competition with automation and AI, but rather an enabler of it. The real limitation of agents today is not the algorithms themselves, but the lack of high-quality, up-to-date data backbones that AI and others users can build on. Most information is fragmented, outdated, or locked away in silos, which keeps […]
In today’s connected world, event information is surprisingly disconnected. Every organization manages its events in its own silo: on separate websites, in newsletters, through scattered social media posts, on Luma, on Eventbrite, or elsewhere. This makes it difficult for attendees to discover relevant events and for organizers to reach the right audience. A YARD Calendar […]
YARD is helping users to connect better in regards to business events. As part of this journey, YARD is offering these solutions: YARD Event Explorer: Discover events through a directory YARD Card Hub: Discover brands and people through a directory Besides this, YARD is offering the following products for dealing with business events: YARD Calendar: […]
As of summer 2025, YARD is in beta mode. This means the platform is still under active development and being tested with early users. The team is building and refining minimal viable products (MVPs) to explore features and gather real-world feedback. The primary focus at the moment is to: Enhance the event explorer and calendar […]
The complementary YARD Calendar comes with pre-defined filters and customization options which can easily be adjusted to your needs. If these settings do not meet your requirements, you can upgrade to the Premium YARD Calendar which comes with a lot more customization options. […]
If you want to publish a business event via YARD, simply add the event. You don’t need to be affiliated with the event, simply add it to share it with the community. Submitted events will then be visible using the YARD Event Explorer on the YARD website, through the YARD Calendar on 3rd party websites, […]
The YARD Event Explorer lets users discover business events through the YARD website. The Event Explorer is powered by a structured location database to filter events by topic, region, and other criteria. In contrast to the YARD Event Explorer, the YARD Calendar lets users explore business events on 3rd party websites. Anyone can include such […]