The economy is under pressure, not just in Germany, but also in other parts of the world: traditional industries are stagnating, artificial intelligence is disrupting sectors, and collaboration between startups and corporates is often slowed down by the challenge of finding the right partners.
A recent study by Accenture an the German Startups Association (skim it, better read it) highlights how urgent the situation has become. Generally speaking, startups bring speed and creativity, corporates bring scale and market access, but making those synergies work is harder than it should be.
One of the most striking findings of the study is the central role of business events. According to the survey, in-person events are the most important starting point for collaboration. According to the study, around 80% of startups and corporates say that in-person events are the most important thing for starting a collaboration.
In-person events provide the trust, visibility, and direct exchange that no online platform alone can yet replicate. However, finding the right events remains a challenge for many business people, founders and innovation managers. The ecosystem is fragmented across industries, regions, software platforms, and other boundaries meaning countless opportunities are missed.
This is where YARD comes in. By providing a platform for aggregating business events, it will be easier to discover relevant events. With the YARD Platform, events become universally accessible and more useful for everyone.
Whether you are looking for business partners, you work in academia, or you scout for innovative solutions, YARD helps users navigate the complex event landscape and connect where it matters most: when you need it and in an environment you can trust.
If collaboration is initiated with events, then visibility into the right events is the starting point, and YARD is building that foundation for everyone.