The economy is under pressure, not just in Germany, but also in other parts of the world: traditional industries are stagnating, digital innovation is lagging behind, and collaboration between startups and corporates is often slowed down by the challenge of finding the right partners. A recent study by the German Startups Association and Accenture highlights just how urgent the situation has become. Startups bring speed and creativity, corporates bring scale and market access — but making those synergies work is harder than it should be.
One of the most striking findings of the study is the central role of business events. According to the survey, in-person events are the most important starting point for collaboration. According to the study, around 80% of startups and corporates say that in-person events are the most important for starting a collaboration.
In-person events provide the trust, visibility, and direct exchange that no online platform alone can yet replicate. However, finding the right events remains a challenge for many business people, founders and innovation managers. The ecosystem is fragmented across industries, regions, software platforms, and other boundaries meaning countless opportunities are missed.
This is exactly where YARD comes in. By providing a central platform for aggregating business events, YARD makes it easy to discover relevant events and makes events universally accessible and thus more useful. Whether you are a startup looking for corporate partners or a company scouting for innovative solutions, YARD helps users navigate the complex event landscape and connect where it matters most: in the room, face-to-face.
If collaboration is initiated with events, then visibility into the right events is the starting point and YARD is building that foundation for everyone.