{"id":30038,"date":"2025-08-25T04:25:11","date_gmt":"2025-08-25T04:25:11","guid":{"rendered":"https:\/\/www.yard.global\/?p=30038"},"modified":"2026-03-03T11:06:15","modified_gmt":"2026-03-03T11:06:15","slug":"business-events-are-the-missing-link-in-startup-corporate-collaboration","status":"publish","type":"post","link":"https:\/\/www.yard.global\/business-events-are-the-missing-link-in-startup-corporate-collaboration\/","title":{"rendered":"Events Are the Starting Point for Business Collaboration"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30038\" class=\"elementor elementor-30038\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d11e558 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d11e558\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37d63f0\" data-id=\"37d63f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b823b65 elementor-widget elementor-widget-bootstrap-023\" data-id=\"b823b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bootstrap-023.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<section class=\"bootstrap-elementor-editors\" >\n            \n\t\t\t\t                <div class=\"editors-item\">\n                    \n\t\t\t\t\t\t\t\t\t\t\t<p data-start=\"659\" data-end=\"1135\">The economy is under pressure, not just in Germany, but also in other parts of the world: traditional industries are stagnating, artificial intelligence is disrupting sectors, and collaboration between startups and corporates is often slowed down by the challenge of finding the right partners.<\/p><p data-start=\"659\" data-end=\"1135\">A recent <a href=\"https:\/\/startupverband.de\/fileadmin\/startupverband\/mediaarchiv\/research\/sonstige_studien\/Collaborate_to_Innovate_2025.pdf\" target=\"_blank\" rel=\"noopener\">study by Accenture an the German Startups Association<\/a> (skim it, better read it) highlights how urgent the situation has become. Generally speaking, startups bring speed and creativity, corporates bring scale and market access, but <strong>making those synergies work is harder than it should be<\/strong>.<\/p><p data-start=\"1137\" data-end=\"1636\">One of the most striking findings of the study is the central role of business events. According to the survey, <strong data-start=\"1249\" data-end=\"1325\">in-person events are the most important starting point for collaboration<\/strong>. According to the study, around 80% of startups and corporates say that in-person events are the most important thing for starting a collaboration.<\/p><p data-start=\"1137\" data-end=\"1636\">In-person events provide the <strong>trust, visibility, and direct exchange<\/strong> that no online platform alone can yet replicate. However, <strong>finding the right events remains a challenge<\/strong> for many business people, founders and innovation managers. The ecosystem is fragmented across industries, regions, software platforms, and other boundaries meaning countless opportunities are missed.<\/p><p data-start=\"1638\" data-end=\"2155\">This is where <a href=\"\/about-us\/\">YARD<\/a> comes in. By providing <a href=\"\/platform\/\">a platform for aggregating business events<\/a>, it will be easier to <a href=\"\/events\/\">discover relevant events<\/a>. With the YARD Platform, <a href=\"\/products\/\">events become universally accessible<\/a> and more useful for everyone.<\/p><p data-start=\"1638\" data-end=\"2155\">Whether you are looking for business partners, you work in academia, or you scout for innovative solutions, YARD helps users navigate the complex event landscape and connect where it matters most: when you need it and in an environment you can trust.<\/p><p data-start=\"1638\" data-end=\"2155\">If collaboration is initiated with events, then visibility into the right events is the starting point, and <a href=\"\/platform\/\">YARD is building that foundation<\/a> for everyone.<\/p>\t\t\t\t\t\n\t\t\t\t\t                        <div class=\"spacer-5\"><\/div>\n                    \t\t\t\t<\/div>\n            \t\t<\/section>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A recent study outlines the importance of in-person events for collaborations between startups and corporations. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.yard.global\/business-events-are-the-missing-link-in-startup-corporate-collaboration\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Events Are the Starting Point for Business Collaboration<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":30052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[],"class_list":["post-30038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yard-calendar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Events Are the Starting Point for Business Collaboration - YARD<\/title>\n<meta name=\"description\" content=\"Accenture and the German Startups Association (Startup Verband) released a study outlining the importance of in-person events for collaborations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yard.global\/business-events-are-the-missing-link-in-startup-corporate-collaboration\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yard.global\\\/business-events-are-the-missing-link-in-startup-corporate-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yard.global\\\/business-events-are-the-missing-link-in-startup-corporate-collaboration\\\/\"},\"author\":{\"name\":\"siteadmin\",\"@id\":\"https:\\\/\\\/www.yard.global\\\/#\\\/schema\\\/person\\\/d40b677584f47b376cd41d92803f0cd8\"},\"headline\":\"Events Are the Starting Point for Business Collaboration\",\"datePublished\":\"2025-08-25T04:25:11+00:00\",\"dateModified\":\"2026-03-03T11:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yard.global\\\/business-events-are-the-missing-link-in-startup-corporate-collaboration\\\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\\\/\\\/www.yard.global\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yard.global\\\/business-events-are-the-missing-link-in-startup-corporate-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yard.global\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/relevance-of-in-person-events-accenture-startup-verband.jpeg\",\"articleSection\":[\"YARD Calendar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yard.global\\\/business-events-are-the-missing-link-in-startup-corporate-collaboration\\\/\",\"url\":\"https:\\\/\\\/www.yard.global\\\/business-events-are-the-missing-link-in-startup-corporate-collaboration\\\/\",\"name\":\"Events Are the Starting Point for Business Collaboration - 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